10 Online Course Creation Hacks
When it comes to online courses, there are a lot of tasks you can get tripped up on. These can quickly become a time suck. If you are not already professional in each of the skills it takes to create an online course, these things can make your online course take longer to complete. You may even feel like giving up.
I want to share some hacks with you that will help you save time and make things much easier when it comes to creating your online course. There are a lot of things you can do to make this process easier to manage.
Keep It Simple
When you are creating content for your online course, pretend that you are talking to one person. You are teaching that one person to do something. This will make for better content overall. Your videos will be more personal and make the student feel like they are just for them. The writing will be the kind of writing that they would get in an email from a friend who cares. If you keep this mindset when you are creating your content, it makes your online course so much more enjoyable and personal.
Leverage What You Already Have
Make sure to look through what you already have and see if you can turn it into an online course. You can turn written posts into a video for an online course. This can also be expanding on old social media posts and repurposing them for your online course. This does not mean take all your YouTube videos ‘as is’ on your channel and embed them in your course. Yes, I have seen that done. That makes the course feel cheap. You want to repurpose the content by re-recording those videos in a more polished way.
Bulk Process Your Tasks
Bulk processing is a way to save time to keep from jumping from one software to another. When you are writing, do all you’re writing at once. When you are creating the graphics for your online course and marketing, go ahead and create all of them. When it is time to record your videos, this tip will save you a lot of time. You will only need to set up your studio once or twice, depending on how much video you need to record.
This leads me right into the next online course creation hack.
Use Templates To Save Time
Templates are a great way to save time. You can have templates for your graphics, templates for your slides, and templates for your copywriting. You can also have templates for your processes. I have templates for my processes that I created in Trello. Those templates have checklists of all the steps I need to go through when I am creating an online course.
I made a video about those templates that you can check out as well.
You can get your own copy of the Trello Templates Here.
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Write Your Content In Your LMS
It is easy and simple to go with what you know. You may be comfortable using Google Docs and want to write out your course material in there to copy and paste over to the learning management system (LMS) later. I get that. But there is an issue that can come up when you do that. The formatting might cause you issues. If you have taken a lot of time to create a rich text document in your document editor, you may find yourself frustrated when you paste it over only to have plain text appear.
If you still want to write in a text editor because it helps with your focus and creativity, just be aware that this could be an issue and only type a plain text document. Leave the formatting for after you cut and paste it over to the LMS.
Plan Your Marketing Strategy First
Marketing is the number one area that can make or break a successful online course. Who are you selling to, and how do you reach them? This is the top question you should be asking yourself. Some marketing tactics require more time to build awareness and get your students excited about buying your course. For example, if you plan on promoting your online course as a guest on a podcast, you are going to need to get booked with that podcast way in advance. Knowing how you are going to market and how much time you need will help you determine the launch date of your online course.
Don’t Do Tasks You Are Not Good At
If you are not good at a particular task, you should consider hiring someone to do that for you. If you struggle with video editing, and it takes you forever, you are wasting time trying to do this yourself. If you are not good at writing sales copy, delegating this task to someone else that is good at writing sales copy will be worth your money.
If you cannot afford to do that, you might consider who you know that might be willing to do some kind of trade with you. Reach out to your network and see what you can do to get the help you need. Focus on your strengths and what you do best.
Make Yourself Available To Your Students
There are a lot of students out there that will give up and not finish an online course. Some of them give up because they are confused and do not like to ask for help. Reaching out to students that seem to be stuck is a great way to help them get over that part of your online course.
This is also going to give you feedback and show you potential issues in your online course. It is good to have a place where people can ask questions in public and interact with other students in your course, but not everyone will be comfortable with this.
Looking For A Little Extra Help?
There is a place where online course creators can go to get the help they need while working on their online course. We call it the Insider’s Community.
Set Goals For Your Students
Giving your students goals to achieve during the online course will help move them along the path. It will give them a sense of accomplishment as they learn. You can do this in many ways. Creating a PDF roadmap that they can download at the start is a great way to highlight the goals of each module. Each module you create should have a specific goal.
If you are teaching someone how to cook desserts, the goal of a module might be baking a particular dessert. If you are teaching someone how to market their company on LinkedIn, the goal of one module may be getting the company’s LinkedIn profile setup correctly. Having little wins along the way that your students can actually achieve will help them to stay motivated throughout the course.
Don’t Price Your Course Too Low
It is common for creators that are new to creating online course to undervalue their product. They get a bad case of imposter syndrome and think no one will pay that much for their course. What ends up happening is the price is so low that potential students wonder what is wrong with the course.
I created a monthly challenge on this recently in my membership community. I challenged my members to raise the price of their online course and see what happened. It is remarkable how many of them drug their feet on doing this. It is a hard thing to do and all about a mindset shift. I suggested they raise their prices by 50% if they were over $200 and double the price if they were below that. This led to some interesting discussions on online course pricing.
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