5 FREE Ways To Market Your Online Course
In this post I will give you 5 free ways to market your course and reach more people. Marketing your online course is crucial to the success of the course. If you can’t get the message out about your online course, you are not going to have any sales.
One of the questions I get frequently is, “How can I promote my online courses for free?” The primary ways to do this are by using social media and email marketing, but that is not the only way. You can hold public workshops and webinars, you can be a guest blogger, or a guest on a podcast. There are many nuances to how you can get your online course in front of people on social media as well.
If you’re planning on making a course one of the things you have to consider is how you’re going to market it. How you’re going to get your name out there. How you’re going to tell people about your course.
In truth, this list was 5 free things to start, but has morphed out a bit as I was writing it. There are more than 5 free ways to market your online course in this post.
Email Your List
Let’s start with the number one and most obvious and that’s your email list. These are people that already know, like and trust you. So that’s a great place to start.
You can start building the buzz about your course way before the launch. Get out there and tell your email list what you’re working on. Give them behind the scenes of what you are working on.
Another thing you can do is offer a discount for people that sign up early. That’s a great benefit that you can offer to the people on your email list exclusively. They will appreciate that.
Beta test Your Online Course
You can reach out to select clients for beta testing. With beta testers, you can go ahead and let them take the course for free or at a deep discount in advance of your launch. That way, they can give you feedback on what they liked and did not like about the course. Your beta testers can also give you a testimonial at the end that you can use during your launch.
Social Media Marketing
Another free way to market your course is social media. This is another one that kinda goes without saying. But, one thing you might not think about is promoting it in your header. Make sure that the headers of your social media accounts also say what you are launching. Get it out ahead of time, so you can start building a buzz around it.
You can also create a challenge on social media leading up to the launch. Make sure it is relevant to what you are teaching in the class. You can do a 5-day challenge, 7-day challenge, or even a 10-day challenge. Whatever you feel is going to create the most buzz leading up to your launch. This can also be done with your email list as well as social media.
Looking For A Little Extra Help?
There is a place where online course creators can go to get the help they need while working on their online course. We call it the Insider’s Community.
Once you launch your course be sure to go live, on social media to let everybody know that it’s launched, and it’s live, and it’s ready. You can go live on YouTube, you can go live on Twitter, or you can go live on Facebook. Turn the screen around and show them your sales page. Tell them all about your course and show them the button to push to purchase it.
Be A Guest
You can do guest blogging, you can be a guest on a podcast, or you can be a guest on somebody else’s YouTube channel. This is a great way to expose yourself to other people’s audiences. Just make sure that your content is relevant to that person’s audience.
Now this is something that you’re going to need to set up well in advance of your launch. Sometimes getting on a podcast, or getting on a YouTube channel, can take a couple of months. That channel might already be booked out.
Reach out to some bloggers you like and see if you can do a guest post on their blog. Be sure when you are being a guest on a podcast or a YouTube channel, that you have a free download gift that is relevant to that audience. That way you’re also getting those people on your email list. You can also offer a free copy of your course to influencers or bloggers. This will give them a chance to look through your course and do a little write-up on it.
Find some events that are looking for people to speak. Make sure your topic matches what they’re interested in. Be sure and ask the person if you can do a raffle or a drawing for a free copy of your online course. That way, you can collect email addresses on cards for a raffle or drawing to add to your email list when you get back.
This is a great way to build up your email list before and after you launch your online course.
Are you ready to create your online course?
Take The 5-Day Mini Course Challenge.
I will walk you step-by-step through the process of creating a mini course that you can use to…
- Drive Leads To Your Main Course
- Build An Email List To Sell To Later
- Sell As A Low-Cost Product Right Away
Are you ready?
Collaborate With Peers
One way that is really popular is to offer affiliate links. Getting your peers to sell your course for you, while offering them a small kickback is one way you can collaborate. Another way to collaborate with your peers would be to go in together on a course. You do part of the course material, and they do part of it. You can do a joint webinar to launch the online course.
You can also check around and see if anybody is doing an online event of some sort where they need several people to present live online. This is commonly known as a summit, but could be called something else. This is a great way to get you in front of new people from other creator’s audiences.
If you are looking for more marketing ideas, I have an entire playlist on YouTube dedicated to marketing an online course.