Create A Free Email Course To Build Your List
Today I am going to teach you how to create a free email course to build your list. The nice thing about this type of online course is it doesn’t require any fancy software. If you are already using a marketing email software with automation, you have everything you need.
Why would you want to create an email course instead of using an LMS system? An email system is going to cost you less, it is technology you are already familiar with, and there is the least amount of tech ‘know how’ to get started. It is also a great way to build your email list for future students as well.
I have done several videos showing you how to set up an automated email on my marketing email, MailerLite. But, any email with automation will do. If you do not have a marketing email already, I recommend starting with MailerLite. It is easy drag and drop and is free up to 1000 subscribers. This includes landing pages and group segmentation. If you don’t know what that is, don’t worry, you can still do this easy peasy.
I am an affiliate for MailerLite, so if you use my link and get the paid version, I will receive a commission from them. That being said, if you are new to email marketing, there will be no charge. It is free to get started on MailerLite.
Planning Out Your Online Course
We are going to assume here that you have already done your research and know what you are going to be teaching. You know what your audience wants to learn from you and you are ready to give it to them. Now we need to get the course in order.
This is super important in an email course. With a course hosted on a platform, students can jump around from lesson to lesson and even go back through them. With an email course they are going to receive these emails in a certain order. Unless they are saving each email to go back through, they will only see each lesson one time. You need to make sure before you start setting things up that you have everything in the order that you want to teach it.
Creating Your Online Course Content
Once you have everything in order, I suggest creating the content. I would not suggest this in every case, but with an email course, it is much easier to create the content in a Google Doc and then paste it in as you build the email sequence. This also gives you a little extra space to juggle things around if you feel that things need to be shifted around before you put them in the emails.
If you plan on creating any audio or video to go with your email course, you will need to have a place to host those. Grab the links and add them to the Google Doc. Having those links handy in the Google Doc will save you time during the build process as well.
There are many places where you can host videos and audio files, it is a matter of personal choice. I personally use a paid version of Vimeo for many of my projects. I can set those videos to private to make sure they only get seen by the people I want to see them.
Are you ready to create your online course?
Take The 5-Day Mini Course Challenge.
I will walk you step-by-step through the process of creating a mini course that you can use to…
- Drive Leads To Your Main Course
- Build An Email List To Sell To Later
- Sell As A Low-Cost Product Right Away
Are you ready?
Setting Up Your Automation
Every email marketing platform is going to be a little different, but they have the same basic systems. In MailerLite, you start by creating a group. This is essentially a bucket or label that is going to be given to everyone that signs up for your email course. You need to have this before you go on to the next step.
Once you have that, you start to build out your course emails in an automation sequence. You will want to start with a welcome email and an intro to your free email course. That one is the one that will be sent out right away when they sign up.
Depending on your course, you will want to stagger out each email after that based on a time period. For example, if you want them to get a lesson daily, you will want to send out lesson two 24 hours after the first lesson. If you are setting up weekly lessons, you will schedule lesson 2 to go out a week after they receive lesson 1.
That way, you can keep this online course open to join the email course at any time. The person that signs up tomorrow will get the same timed lessons as the person that signs up a week from now.
Once you have all the emails finished and set to go out, make sure to toss in a couple of follow-up emails. You don’t want to leave your students wondering what is next when they finish the course.
Looking For A Little Extra Help?
There is a place where online course creators can go to get the help they need while working on their online course. We call it the Insider’s Community.
Set Up Your Landing Page
Now that you have your automated emails all written and the automation turned on, you need to create the landing page. If you are doing this in Mailerlite, that is under the ‘Site’ tab. This is the actual page where your students are going to sign up for your free email course.
When you create this landing page, you will link it to the group that you created for the email sequence you just created. That way, when people sign up on this page, it will trigger those emails to start.
If you are looking for some tips on Landing Pages and Sales Pages, be sure to check out this blog post, ‘Landing Page vs Sales Page‘. It will walk you through the differences and what you should be putting on that page.
You are now ready to market your new course and start building that email list. If you find that you need some extra help with this, join the Online Course Creator Community. I will be more than happy to jump in and answer all your questions.