Influencer Marketing To Sell Your Online Course
Most people know what influencer marketing is already, but have you ever thought about using an influencer to sell your online course?
In this post we are going to get into influencer marketing, but focus mainly on micro influencer marketing when it comes to selling your online course.
What Are Micro Influencers?
When it comes to influencer marketing, there are different levels. The level is determined by the size of the audience. Micro influencers are the next to the smallest level of influence.
- Nano Influencer have between 1,000 and 10,000 followers.
- Micro Influencer have between 10,000 and 50,000 followers.
- Mid-Range Influencer have between 50,000 and 500,000 followers.
- Macro Influencer have between 500,000 and 1,000,000 followers.
These numbers may vary slightly depending on who you ask, but you get the basic idea.
Why Should I Hire A Micro Influencer?
A micro influencer is a good choice for an online course for several reasons. They are not going to be as pricey as a mid-level or macro influencer.
They are also more likely to have a more personal relationship with their audience. If they are doing influencer marketing right, a micro influencer is going to be more targeted toward a specific audience.
How To Find A Micro Influencer
Finding a micro influencer may be easier than you think. Most of them can be found by searching for your niche topic on the social media platform you want to be featured on. This could be a YouTube personality, a Instagram personality, etc.
Keep in mind their audience size and the amount of interaction they get on the platform. Do they look like they have a good relationship with their audience?
People that are already working with brands will have a business contact email where you can reach out to them. Some of them may even have a manager that handles this type of request for them. This is usually if they are bigger and not a micro influencer.
If you already know of someone you think would be a great person to represent your online course, reach out and see if they would be interested in working out a deal with you.
If you are feeling stuck on how to best market your online course, consider jumping into the online course creators community.