In today’s post, we’re gonna talk about live versus pre-recorded classes in an online course. When it comes to live versus pre-recorded video, there are a lot of pros and cons in both directions. You can check out the video here or keep scrolling to read the post.
The Pros of Live-streaming
First, we’re going to go over the pros of live-streaming. Probably the biggest pro when it comes to live-streaming is less production cost. Pre-recorded video can be very expensive to produce. The cost can add up really fast. The number one cost being the video editing. If you’re hiring someone to edit your video, that is going to cost you quite a bit of money. Even if you’re doing the video editing yourself, it still can cost a lot of money in software and assets.
Another pro of choosing live-streaming over pre-recording is it saves time. Going from idea to having a video launched, can be done in no time at all. Video editing a pre-recorded video takes a lot of time. Now, this varies from person to person on how long it takes to edit. Me personally, every video I do on my YouTube channel, I put in about 10 hours of work each week for that YouTube video.
Another bonus of live-streaming is being able to connect with your audience in a completely different way. I have people connecting with me by leaving comments on my videos. But in a live stream event, you can connect even closer. That’s one of the primary reasons that people like attending live-streams. They like being able to interact with you. And that’s an important part of doing a live stream interacting with your audience.
The Cons of Live-streaming
What are some cons of live-streaming? Number one, technical difficulties. These come in all shapes and sizes. The first one is just lack of power or connectivity in general. You’re on a live stream and suddenly (BOOP!) your power goes out or your laptop shuts down. Something causes your connection to sever. This leaves your audience standing there wondering if you are coming back. If your power’s out, you’re probably not coming back. So this can be a huge problem when you’re live-streaming.
Another con of live-streaming is interruptions. Maybe you have kids in the house. Maybe you have pets, I know I do. Maybe you have people ringing your doorbell right in the middle of your live stream. It happens. People watching live-streams are usually pretty forgiving of these types of interruptions. But, if you plan on repurposing this live-stream into a video down the road, this could be an issue.
Then there are the evil internet trolls that purposely look for live streams, so they can go in there and be disruptive. We don’t know why they do it. But they do.
Another con of doing live streams is what I like to call brain lock. This is something that is caused by fear. When I was in Toastmasters, I would see people practicing public speaking all the time. Occasionally, their fear would overcome them, and they would get brain lock. With the desire to give a good performance also comes stress and anxiety. This can cause you to get brain lock.
All that wonderful stuff you want to tell everybody is locked in your head, and you can’t access it. There are some people that will start filling in with other things just blah, blah, blah. Usually those are excellent speakers, because they make you think that it’s part of the speech even though it’s not. But then there are those other ones who get so locked up that all they can do is stand there and say um.
With a lot of practice, you can get better at doing live performances. In fact, going to Toastmasters or some kind of speaking training can actually help you with your live-streaming. You get to practice speaking off the cuff in case you forget what you were going to say. After some practice you will find that it is really easy to get on live and just get going.
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Pros Of Pre-recorded Video
Now what are some pros of pre-recorded video? Number one is video quality. When you pre-record your video, that means that you can tinker with it until you reach a perfection that you feel is worthy to put out to your students.
You can perfect the sound quality. You can make sure the sound is even, you don’t have any fading, and everything sounds clear as a bell. You can perfect the video quality. Make sure it’s in 4K HD. It’s done with a great camera, and you have a great signal because you’re not reliant on the internet to get the signal out. Anything that you accidentally recorded like an ‘Ah’, or any other fill sound that you decide you don’t like. You can cut it out and throw it away.
Another pro of pre-recorded videos is you can add things. You can add sound effects and music. Sound effects can make for a wonderful experience when you include them in the proper place in your video. You can also add special effects to your video. Adding some lighting and other special effects can make your video almost magical.
You can also add things like filters. If you’ve been around for a while, and you’ve used Instagram, Snapchat or anything else like that, you are probably experienced with using filters. When you’re doing it with pre-recorded video, those are called LUTs.
Now, you can get a lot of these things on both live and pre-recorded videos. But in some cases, you may have to pay a lot more money to get all the extras on a live stream. You will also need to learn how to use all those software features in the moment.
Cons Of Pre-recorded Video
What are some cons of pre-recorded video? Number one is time. As I mentioned before, it takes a lot of time to create a pre-recorded video. When it comes to pre-recorded video, there are a lot of steps involved in the production process. When you’re live-streaming, you just push the Live button, talk for a little while, and it’s done. Boom! When you’re pre-recording your videos, you’re going to have to deal with a lot of loading time.
When you render your video, that takes a lot of time. Then of course you have to preview it to make sure the rendered video came out okay. Then you upload your video to your online course platform. If you’ve ever done this on YouTube, you know that it takes a lot of time to upload a video online. Next, you need to preview your video again to make sure it is uploaded correctly. All of those take a lot of time.
Another con of pre-recorded video is the cost. If you’re hiring somebody to edit your video for you, that can be very expensive. Depending of course on the detail of video editing you want done. If you also have somebody helping you with pre-production, that’s another cost as well. Then there’s the software cost. Your video editing software is going to cost you a certain amount of money. There is free software out there, but not all of it is easy to use.
There’s also the cost of all the assets you want to add. That can be music, graphics, sound effects, and all the things that you want to add to your video to make it more fabulous. These are going to cost you money. Especially considering that you need to get a commercial license to use it in your business.
These are the pros and the cons of both a live and a pre-recorded video. I don’t think there is one right fit for everyone. You need to find what works best for you. If you feel confident and strong with doing live video, you have a great internet connection that almost never goes down, then live might be the way to go for you. If, on the other hand, you feel more comfortable doing pre-recorded, then that would be the best for you. It’s completely up to you. If you need some help figuring out what would be best for your online course, feel free to reach out to me.