Online Course Creation Fast
In this post, I’m going to talk about online course creation fast. For those of you that are motivated and just want to get your online course out there, this blog post will help you do just that.
If you’ve ever thought of an idea for an online course, you get super excited, and you get super motivated. But as you start to create that online course, you start to lose some of that motivation.
You start to drag your feet, you may even get frustrated and give up. Well, we don’t want that to happen. So I’m going to tell you how to create an online course fast, and get it out there.
Ask Your Audience
The first step is to ask your audience what they want to learn. Do not skip this part. There are many people that get a great idea for an online course, and they just assume that their audience wants that information.
Well, you don’t know that, you need to test that. So, do your research before you waste your time creating an online course. Ask your audience what they want to learn.
Maybe shoot out an email to your email list or ask in a social media post. Talk about your idea for your online course and see what kind of feedback you get. Ask your audience, “hey, if I was making an online course about blah, blah, blah, what would you want to go in that course”?
By getting this feedback in advance, you are more likely to have people sign up for your online course. This is also a great way to market your online course. When you’re sharing the experience with your audience, you’re building up that momentum so that they get excited.
Create Your Online Course Outline
Once you’ve validated your idea with their audience, the next thing you’re going to want to do is create an outline using the information that you got from them on the topic you want to teach. Sit down with your main topic, put out all the different things that you want to talk about during it, and start to get it in some kind of organization.
Your online course should have a goal.
What steps do your students need to take to reach that goal?
Build an outline that makes sense for your goals. If you’ve ever written a book about something, these are going to be the chapters. If you’ve ever given a speech, these are your main talking points. By having that all sorted out, thatsets you up for the next step in the process.
Are you ready to create your online course?
Take The 5-Day Mini Course Challenge.
I will walk you step-by-step through the process of creating a mini course that you can use to…
- Drive Leads To Your Main Course
- Build An Email List To Sell To Later
- Sell As A Low-Cost Product Right Away
Are you ready?
Create A Sales Page
The next thing you want to do is create a sales page for a live workshop. Yes, I said live. The way you’re going to get this online course out there really fast is to teach it live, at least the first time. So go ahead and gather the information that you have from the research you did and the outline you created. Then go ahead and build a sales page for a live workshop.
Figure out what platform you want to host that on, whether that’s going to be a Zoom meeting, or a webinar. Pick a software where you can host it live and have people attend easily. Something that is simple for you to do.
Email Your List
The next step is to market it to your email list. Once that sales page is built, get it out there to your email list and take a look at the response.
Checking your analytics on this is really important. If you sent that out to your email list, and the number of sales or people that signed up was less than 3%, then you probably need to go back to the first and research your idea a bit more. Or you need to tweak your sales page.
To decide which one of those, you may want to look at the analytics on the sales page to see how many people are clicking over. If you’re getting low buys on the sales page, but a lot of clicks through, then your sales page needs some work.
Create A Lead Magnet
Now once you get things tweaked where you’re getting a good amount of sign-ups, go ahead and create a lead magnet for that paid workshop. A lead magnet could be something as simple as a checklist that goes with the topic that you’re going to be teaching.
Create An Email Sequence
Once you finish creating the lead magnet, create an email sequence that goes with that lead magnet. You want the email sequence to be directly related to what the lead magnet was talking about. But at the same time, you want it to lead directly into your sales page. That’s why you need to have the sales page up first. And then you want to make the lead magnet but don’t give it out yet. And then you want an email seen at once.
Marketing Your Course
Once you have the email sequence done, and the lead magnet done, you can start to market that lead magnet on social media. You can jump on your social media to tell everybody all about this great lead magnet and show them where they can go and get it for free.
Once they sign up for the lead magnet, they’ll get an email sequence, letting them know about the paid workshop and asking them to sign up.
Create Your Downloadable Assets
Now that you have people signed up for your live event, this is where you’re going to create any downloads that you want to give your students that attend your event. You can create PDFs, templates, maybe an Excel sheet, anything that you think will give your online workshop more value the day before your online event,
Make sure to send out a reminder email to everyone that has signed up. And also include the assets that you make to go with your live workshop. Now, you can probably hand those out during the live event. But if you want to save yourself a little time and frustration and possibly even tech issues, go ahead and send those attached to the reminder email.
Following Up With Your Students
Now that you are done holding your live event, you’ve got some new students, and you’re excited you taught some people some stuff. What you need to do now is to follow up with those students. You want to send them out an email thanking them for coming, offer them the replay, and the downloads again if they need them.
Take this time to ask them if they would be willing to give you a testimonial. One of the easiest ways to do this is with some type of online survey or form, You can ask them what they think about it, any feedback they have. And this could be helpful in developing this online course further down the road. Make sure to ask them if they would recommend this course to a friend and what they liked and didn’t like about it. When you start getting these replies back, make sure you hold on to them because those are going to be your testimonials.
Upload Your Course To A Learning Management System
While you’re waiting on all those testimonials to come back and the feedback, go ahead and download that live video. Turning these into smaller videos would be better for turning this into an online course that people can watch later.
Now that you have your online course all cut up into smaller videos, you have all your PDF assets, you have everything ready to upload to an online course software or learning management system. Go ahead and upload them there and add the testimonials to the sales page.
Remarketing Your Online Course
Now you have an online course up ready to go for other people to buy. If you get a lot of feedback during the live training, or even as a follow-up in the survey, and want to make some changes, you can go and record those videos and add them before you remarket your online course.
Make sure to reach back out to the people who attended your live event. And let them know that extra bonus material has been added to the course that they took live.
Okay, so that’s the basic way to do an online course fast the right way with all the details, including the marketing and the structure and the validation of the online course.
If you are looking for more help with getting your online course launched, consider joining my course creator membership community.