The Top 5 Free Tools to Create Your Own Online Course

In this post we are going to talk about the top 5 free tools to create your online course. Why 5? Because I did a recent video called ‘Answering Questions About Online Courses’ where I answered 10 questions from viewers. That video ended up being 20 minutes long. To save some time, this time I am going to go with 5 instead of 10. So here are 5 free tools to help you create online courses. These are not listed in any particular order.


Zoom for recording your online course videos. A lot of people do not think about using Zoom to record videos for their online course. But there are several benefits to using Zoom.

  • First, Zoom is free, hence why it is on this list.
  • Zoom will let you save a recording of a high quality recording of 1920 by 1080.
  • You can record yourself on a webcam.
  • You can record your entire screen.
  • You can even record a particular window like a slide show.
  • If you have more than one person like an interview style class in your course, you can record that as well.

When you are done with your recording, it will be saved on your computer and be ready to edited. Did I mention Zoom is free with no watermarks, and you can record as long as you want? That is why it made this list.

If you want to learn more about this, I made a video that goes more in depth.


Otter can turn your words into text. There are a few different ways to use Otter to create your online course.

If you are planning on creating a text-based online course, you can use the Otter software to just speak it into being. Otter even has a phone app, so you can do that on the go.

5 Free Tools to Create Your Own Online Course

If you plan on making a video or audio course, this is an easy way to transcribe those recordings into text for marketing, or even a text based alternative for those that want to read instead of watching videos.

This is also the software I use to create closed captions for my videos. That is not on the free version of this software, but if you want to do that, you could easily upgrade for a month.

If you want to learn more about Otter, I have made a video that goes more in depth.


You can use Trello to organize your online course launch. You will need somewhere to get yourself organized, plan out your content, plan out your marketing, and keep yourself on task. Trello is my go-to productivity management software.

  • I can add start and due dates to everything I need to get done.
  • I can drop in checklists for each item that I am working on.
  • I can attach links to documents, graphics, videos and other assets stored online.
  • I can even share my board and assign tasks to the people that I am working with.

When I plan everything out in Trello, it is easy to see what I need to work on next without missing anything along the way.

If you want to learn more about creating an online course in Trello, I have made a video showing the basic idea.

I also have a second Trello video where I show you all the different templates that I use when creating online courses in Trello.


MailerLite can be used for landing pages and to build your email list. An email list is essential for anyone creating online courses.
This will be used to build up an audience before you launch and stay in touch with your students during and after.

Most learning management software will let you email your students once they buy, but what about those that are interested, in but not ready to buy yet. You really need a way to get those leads and keep in touch with them until they are ready to buy from you.

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Are you ready to create your online course?

Take The 5-Day Mini Course Challenge.

I will walk you step-by-step through the process of creating a mini course that you can use to…

  • Drive Leads To Your Main Course
  • Build An Email List To Sell To Later
  • Sell As A Low-Cost Product Right Away

Are you ready?

Any marketing email service will do. My preference is Mailerlite. Mailerlite is free for up to 1000 email subscribers. You can send up to 12,000 emails a month on the free plan.

One of the things I like most about MailerLite is that is has a way to segment your list from those who purchased and those who didn’t. That way, you can target your messages specifically for those people.

MailerLite also has automated email sequences and landing pages. If you plan on creating a lead magnet (aka free opt-in) to build your list, you can do all of that from within MailerLite. It is super simple to use with drag and drop, pre-made template and lots of different features.

If you want to learn more about this, I made a video about how to build a mini course in mailerlite to build your email list.


I have saved the best and most helpful tool for last. This is the one that I could not live without. Canva.

Canva has so many ways you can use it in your online course creation that I can not possibly list them all here. I am a true fan of Canva and what Canva can do for you and your business. I use the Pro version of Canva myself, but the free version is pretty amazing.

I have an entire playlist and blog post dedicated to the many ways you can use Canva to create your online course and the marketing that goes with that.

If you are just getting started with your online course adventure, consider taking my 5-Day Mini Course Challenge. You will see in that time if you have what it takes to create online courses.

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