Today we’re going to talk about creating an online course library for your students. Now, why would you want to create an online course library? Having a variety of options for your students to choose from, is a great way to introduce yourself to new students.
Not all online courses have to be a behemoth course, that costs top dollar. Yes, a flagship course is a great thing to have. But what about the people that want to learn from you, but are not ready for that big ticket item. This is where a library of online courses can come in handy. It is a lower price point and therefore more affordable for more people.
Example Of Courses For An Online Course Library
If your specialty is teaching people about marketing on social media, why not have a separate course for each platform. Some great examples of titles would be…
- Getting Started With TikTok
- Promote Your Business With Pinterest
- Get More Leads With Twitter
- How To Grow Your Business With Instagram
That way, people that just want to learn about TikTok can buy your TikTok course. If they expand their social media marketing later on, and want to take an online course on Twitter, they will come back and buy that one from you as well. This is a great way to encourage repeat business.
What To Do Once You Have Few Online Courses
Once you have several courses in your course library, you can offer special deals on your courses. You can have a ‘buy two get a third course for half off’. You can have a ‘buy four courses and get the fifth one free’. You can even create package deals where you have like Facebook and Instagram in the same package.
Creating special deals with multiple online courses is a great way to keep promoting your online courses to your students. The person that purchased the TikTok course may not be interested in the Facebook course. But if there is a special price for buying Facebook and Instagram as a package, that may be the tipping point they need to make the purchase. You can change these deals every so often or offer them for a limited time, making that deal more appealing.
Are you ready to create your online course?
Take The 5-Day Mini Course Challenge.
I will walk you step-by-step through the process of creating a mini course that you can use to…
- Drive Leads To Your Main Course
- Build An Email List To Sell To Later
- Sell As A Low-Cost Product Right Away
Are you ready?
Once you have all the individual social media platforms, then you could package them all up together and, boom, there it is, there is your flagship course. So, while you were building that big flagship course little by little, you were making money, you were building your brand, and you were growing your audience.
If you’ve ever heard the phrase, “How does one eat an elephant? One bite at a time.” That is exactly what you’re doing when you use this method to create online courses. Jumping into creating a flagship course, as your first or even second course, is a monumental task. You may be biting off more than you can chew. But by breaking it up into smaller online courses, that can then become a bigger course at a later time. It gives you room to breathe.
Creating A Course Library Gives You Time
The biggest benefit of building an online course library like this is it gives you time to find out what works for you and what doesn’t. It gives you time to get feedback from your students and adjust your formatting and teaching style to best fit them. It gives you time to market your brand and make adjustments to your marketing strategy along the way.
If you are planning to build a flagship course anyway, you are already going to be using all that time to create that huge course. This takes away some of the stress of trying to get a big course made by a particular deadline. You can spread things out to better fit the time you have to create that online course. And since you are getting paid sooner by making each module an online course, you are at less risk of working all that time to find out that your course is not right, or your marketing is not right, and you need to go back to the drawing board.
Another Online Course Library Example
Let’s do another example, just to make sure you can see how this works across multiple industries. If your specialty is teaching people about creating videos for their business, here are some of the courses you may include in your library…
- You could have a course on going live on video.
- You could have a course on creating videos for social media.
- You could have a course on starting a YouTube channel.
Again, you can create them one at a time and sell them as a standalone course. This will help you start showing your audience how valuable your information really is. This is how you create fans and build authority in your space. Having just one big course is going to make it harder for you to market if you don’t already have a big audience somewhere.
If you’re looking for more help getting your online courses launched, you can reach out to me for a 1-on-1 Consulting Call. We would get on a call and see where you are at and figure out the best way for you to move forward. I would love to help you out.